Marketing research: case study

1. Management Decision Problem (MDP) How can short- roost tourer rime be increased to boost development and scotch outgrowth? According to the send off brief of the Redcliffe Tourism adjustment strategy, Redcliffe is now approach a big challenge in tourism. Although Redcliffe has a push-down storage of advantages with its natural attractions, strategic position and landscape, the tonus and quantity of tourist trying on has not cock-a-hoop substantially. The project brief mentioned that the offspring of campsite/caravan pose has decreased over the medieval ten years and nearly of the hotel/motels which provided short-term accommodation begin closed. Besides, Redcliffe only has four booster cable accommodation. Despite the growth in backpackers, bed and breakfasts and rental abode or unit, three places which act to provide backpacker/hotel accommodation have failed in new-made years. From these information, the manager considered that the limited come in of touri st accommodation block up the growth of tourism. Therefore, the commission decision problem is whether more(prenominal) accommodation should be provided, and if there be any other slipway to attract more tourists. 2. Marketing Research Problem bid (MRP) Marketing inquiry problem consists what information is involveed and how it can be obtained in the most feasible way (Malhotra, 2004, p. 43.). Therefore, the brief aims are as follows: To let out the current visitors proportional distribution. To identify the accommodation preferences of tourists.

To identify the dissemble of visitors to promotions. To identify the current incenti ves which drive visitors to stay overnight. ! In the project brief, the research problem is how to attract more tourists to hassle sparing growth. But some data still need to be identified. 1.What kinds of tourist would like to stay overnight? It is inevitable to element the tourists into different groups. By separating into different groups, such as family, businessman, backpacker, worldwide tour group, decision makers can more easy site the... If you want to get a full essay, separate it on our website: BestEssayCheap.com

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