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The current issue and unspoiled text archive of this daybook is available at www.emeraldinsight.com/0263-4503.htm Future query directions in touristry trade Rodoula Tsiotsou Department of Marketing and Operations Management, University of Macedonia, Thessaloniki, Greece, and tourism sell 533 Received January 2010 evaluate January 2010 Vanessa Ratten A.J. Palumbo School of Business Administration, Duquesne University, Pittsburgh, Pennsylvania, the States Abstract Purpose The purpose of this base is to formulate and controvert future research avenues for the marketing of tourism operate. Design/methodological analysis/approach The approach taken in the news report is to analyze the relevant literature and focus on the key themes about important for future research on tourism marketing. Findings The makeup ?nds that there are a get along of research avenues for tourism marketing researchers and marketing practitioners to conduct investigations on s olely the most important areas are consumer behavior, branding, e-marketing and strategic marketing. interoperable implications The base is relevant to tourism ?rms and destination management organizations in the ontogenesis of marketing activities/capabilities to increase their customer base.

In addition, as this root word takes a global perspective it is in any nerve accommodative to compare divers(prenominal) international research directions. favorable implications ever-changing demographics and the aging of the global population mean different marketing approaches will be needed to market tourism services to older consumers an d excessively consumers from developing cou! ntries such as mainland China and India. Originality/value This paper is a key election for marketing practitioners motivationing to focus on future growth areas and also marketing academics interested in tourism marketing that require to stay at the forefront of their research area of expertise. Keywords tourism, Marketing, Tourism development, Strategic marketing Paper type Conceptual paper 1. submission As the...

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