Marketing Plan

- - Executive Summary         Only a block forth the Queens University campus, JJs Café represents a funds mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, control hours of operation and poor poster selection. Thousands of students suffocate by a day and yet only 31% of those surveyed had ever been privileged the place.         Approaching JJs management revealed an unwillingness to co-operate with efforts to advance their current serving. With this in mind, the marketing plan before you seeks to introduce maximal join on in revenues while memory the costs at an benignant level. Areas of improvement allow in pocket equal renovations inside to accommodate nimble take-out service, extended hours of operation to include breakfast items and late iniquity service, expansion of the current menu to offer more soma and an emphasis on the timber aspect of the service. The various decisions aff ect in making these changes were found on a series of surveys, experiments and observations, as well as data collected by the Mackenzie Management Group.         The proposal as it currently stands would require near $5 087 to get it started and the deuce year return would be $10 360.          Situation compend Internal Assessment         The internal analysis of J.J.s consisted of two checks. ascribable to the unwillingness of the current management of J.J.

s to cooperate in this study, we were otiose to tout ensemble appreciate all internal data. Therefore, we guide to rely on primary and secondary data.! The first part included protective(predicate) observation of the business. We analyzed J.J.s observable level of business, service and quality, through with(predicate) many personal visits to the premises. We were also able to assess the sensual attributes of the restaurant. We obtained a copy of J.J.s current menu (exhibit 1.4), and were able to localize possible problems with it. Unfortunately, we were not... If you want to get a effective essay, suppose it on our website: BestEssayCheap.com

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